Denny's

Line at Denny's. Photo by @Matthew_Ryan

Twitter was on ablaze today as Twitterphiles tweeted about the free grand slam breakfast handed out to those willing to brave long lines from 6am to 2pm.

The promotion was first announced during one of the many coveted (and expensive) Super Bowl commercials during Sunday night’s broadcast. Although Denny’s hasn’t officially disclosed the amount paid for the ads, analysts estimate it to be between $2.4 million and $3 million.

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In an effort to recapture some of the market that is turning to lower cost food options as the economy continues to struggle, Denny’s expects to hand out 1.5 million to 2 million free breakfasts today nationwide. The tactic is a common pricing strategy called ‘loss leader’ in which something is sold at or below cost in order to stimulate higher sales in other areas.

Check back to see if the strategy worked, and let us know what do you think. Will a free Grand Slam breakfast keep you coming back?

Reach Garth on Twitter, Facebook, or via email at meandthefinancelady {at} gmail {dot} com